{"id":9487,"date":"2020-05-18T00:54:57","date_gmt":"2020-05-18T00:54:57","guid":{"rendered":"https:\/\/kaiproduction.eu\/branding\/"},"modified":"2021-05-19T14:41:16","modified_gmt":"2021-05-19T12:41:16","slug":"branding","status":"publish","type":"page","link":"https:\/\/kai-production.com\/es\/branding\/","title":{"rendered":"Branding"},"content":{"rendered":"<p>[vc_section background_position=\u00bbcenter bottom\u00bb css=\u00bb.vc_custom_1587325496854{margin-top: -50px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}\u00bb][vc_row][vc_column]<div class=\"wpb_content_element \"><style type=\"text\/css\">#ut_header_6a0e5f474b381 h1.section-title{ font-size: 45px }<\/style><header id=\"ut_header_6a0e5f474b381\" class=\"section-header  ut-no-title-linebreak-mobile ut-no-lead-linebreak-mobile pt-style-7 header-center header-tablet-center header-mobile-center element-with-custom-line-height\"><div class=\"element-with-custom-line-height\" ><h1 data-title=\"CUIDADO DE TU IMAGEN\" data-effect=\"fadeIn\" data-animateonce=\"yes\" data-delay=\"0\" data-responsive-font=\"section_title\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;45&quot;}\" class=\"section-title ut-animate-element animated ut-no-animation-tablet ut-no-animation-mobile \"><span>CUIDADO DE TU IMAGEN<\/span><\/h1><\/div><\/header><\/div><div data-effect=\"fadeIn\" data-animateonce=\"yes\" data-delay=\"250\" class=\"wpb_content_element ut-animate-image animated  vc_custom_1589385808805 clearfix\"><style type=\"text\/css\">#ut_am_6a0e5f4751dff { opacity: 1; 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}\r\n\t\t\t\t#ut-svg-6a0e5f4751ec8 rect { stroke: rgba(202, 29, 35, 1); }\r\n\t\t\t\t#ut-svg-6a0e5f4751ec8 ellipse { stroke: rgba(202, 29, 35, 1); }\r\n\t\t\t\t#ut-svg-6a0e5f4751ec8 polyline { stroke: rgba(202, 29, 35, 1); }\r\n\t\t\t\t#ut-svg-6a0e5f4751ec8 polygon { stroke: rgba(202, 29, 35, 1); }\r\n\t\t\t\t\r\n\t\t\t\t#ut-svg-6a0e5f4751ec8 [data-name=\"layer1\"] { stroke: rgba(202, 29, 35, 1); }\r\n\t\t\t\t#ut-svg-6a0e5f4751ec8 [data-name=\"layer1\"] path { stroke: rgba(202, 29, 35, 1); }\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t \r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n\r\n\t\t\t<\/style>\r\n\t\t\r\n\t\t<svg class=\"ut-vivus-draw\" data-settings=\"{&quot;draw_svg_icons&quot;:&quot;yes&quot;,&quot;draw_svg_type&quot;:&quot;oneByOne&quot;,&quot;draw_svg_delay&quot;:&quot;100&quot;,&quot;draw_svg_duration&quot;:&quot;100&quot;}\" id=\"ut-svg-6a0e5f4751ec8\" viewBox=\"0 0 64 64\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-labelledby=\"title\"\naria-describedby=\"desc\" role=\"img\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\"\nwidth=\"64\" height=\"64\">\n  \n  \n  <path d=\"M2 22h60M10 9l9 13L32 9M19 22l13 33m13-33L32 55\"\n  stroke-width=\"2\" stroke-miterlimit=\"10\" stroke=\"#333333\" fill=\"none\" data-name=\"layer2\"\n  stroke-linejoin=\"round\" stroke-linecap=\"round\"><\/path>\n  <path d=\"M32 55L2 22l8-13h44l8 13-30 33z\" stroke-width=\"2\" stroke-miterlimit=\"10\"\n  stroke=\"#333333\" fill=\"none\" data-name=\"layer1\" stroke-linejoin=\"round\"\n  stroke-linecap=\"round\"><\/path>\n  <path d=\"M54 9l-9 13L32 9\" stroke-width=\"2\" stroke-miterlimit=\"10\"\n  stroke=\"#333333\" fill=\"none\" data-name=\"layer2\" stroke-linejoin=\"round\"\n  stroke-linecap=\"round\"><\/path>\n<\/svg><\/div><\/div><h3 class=\"bklyn-big-icon-title\">Destaca de la multitud<\/h3><div class=\"bklyn-big-icon-slogan\">El branding es la estrategia para dar forma a la percepci\u00f3n de sus prospectos y clientes sobre su marca .<\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row effect=\u00bbfadeInUp\u00bb][vc_column background_position=\u00bbcenter center\u00bb]<style type=\"text\/css\">#bklyn_btn_6a0e5f4751ff8 .bklyn-btn { color:#ffffff !important; border-color:#ffffff !important; border-width:1px !important; border-radius:5px !important; background-color:#c8202a !important; }#bklyn_btn_6a0e5f4751ff8 .bklyn-btn:hover{ color:#c8202a !important; border-color:#c8202a !important; background-color:#ffffff !important; }#bklyn_btn_6a0e5f4751ff8 .bklyn-btn:focus{ color:#c8202a !important; border-color:#c8202a !important; background-color:#ffffff !important; }#bklyn_btn_6a0e5f4751ff8 .bklyn-btn:active { color:#c8202a !important; border-color:#c8202a !important; background-color:#ffffff !important; }#bklyn_btn_6a0e5f4751ff8 a.bklyn-btn { font-family:inherit !important; }<\/style><div id=\"bklyn_btn_6a0e5f4751ff8\" class=\"bklyn-btn-holder  bklyn-btn-center bklyn-btn-tablet-center bklyn-btn-mobile-center\"><a title=\"\"   href=\"#section-questdesign\" target=\"_self\" class=\"bklyn-btn bklyn-btn-outline bklyn-btn-normal\" ><span class=\"ut-btn-text\">Como funciona ?<\/span><\/a><\/div>[vc_zigzag el_border_width=\u00bb8&#8243; css_animation=\u00bbnone\u00bb][vc_empty_space height=\u00bb150&#8243;][\/vc_column][\/vc_row][\/vc_section][vc_section bklyn_section_anchor_id=\u00bbquestdesign\u00bb][vc_row][vc_column width=\u00bb1\/4&#8243; css=\u00bb.vc_custom_1588351094993{margin-top: 30px !important;background-image: url(https:\/\/kai-production.com\/wp-content\/uploads\/2019\/10\/ut-dots.svg?id=5939) !important;}\u00bb]<div class=\"wpb_content_element\"><style type=\"text\/css\">#ut_bi_6a0e5f475206f .bklyn-big-icon-round.bklyn-big-icon .fa, #ut_bi_6a0e5f475206f .bklyn-big-icon-square.bklyn-big-icon .fa { line-height: 100px;}#ut_bi_6a0e5f475206f .bklyn-big-icon img {max-height: 100px;} #ut_bi_6a0e5f475206f .bklyn-big-icon { height: 200px;line-height: 200px;width: 200px;font-size: 100px;}#ut_bi_6a0e5f475206f .bklyn-big-icon svg {transform: scale(2);}<\/style><div id=\"ut_bi_6a0e5f475206f\" class=\"bklyn-big-icon-wrap\"><div class=\"bklyn-big-icon-link \"><div class=\"bklyn-big-icon bklyn-big-icon-round\"><div class=\"bklyn-big-icon-inner\">\t\t\t\r\n\t\t\t<style type=\"text\/css\">\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t#ut-svg-6a0e5f4752081 { display:none; }\r\n\t\t\t\t\t#ut-svg-6a0e5f4752081.ut-svg-loaded { display:block; }\r\n\t\t\t\t\r\n\t\t\t\t\r\n\t\t\t\t#ut-svg-6a0e5f4752081 path { stroke: #c3222f; }\r\n\t\t\t\t#ut-svg-6a0e5f4752081 line { stroke: #c3222f; }\r\n\t\t\t\t#ut-svg-6a0e5f4752081 circle { stroke: #c3222f; }\r\n\t\t\t\t#ut-svg-6a0e5f4752081 rect { stroke: #c3222f; }\r\n\t\t\t\t#ut-svg-6a0e5f4752081 ellipse { stroke: #c3222f; }\r\n\t\t\t\t#ut-svg-6a0e5f4752081 polyline { stroke: #c3222f; }\r\n\t\t\t\t#ut-svg-6a0e5f4752081 polygon { stroke: #c3222f; }\r\n\t\t\t\t\r\n\t\t\t\t#ut-svg-6a0e5f4752081 [data-name=\"layer1\"] { stroke: #c3222f; }\r\n\t\t\t\t#ut-svg-6a0e5f4752081 [data-name=\"layer1\"] path { stroke: #c3222f; }\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t \r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n\r\n\t\t\t<\/style>\r\n\t\t\r\n\t\t<svg class=\"ut-vivus-draw\" data-settings=\"{&quot;draw_svg_icons&quot;:&quot;yes&quot;,&quot;draw_svg_type&quot;:&quot;oneByOne&quot;,&quot;draw_svg_delay&quot;:&quot;0&quot;,&quot;draw_svg_duration&quot;:&quot;100&quot;}\" id=\"ut-svg-6a0e5f4752081\" viewBox=\"0 0 64 64\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-labelledby=\"title\"\naria-describedby=\"desc\" role=\"img\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\"\nwidth=\"64\" height=\"64\">\n  \n  \n  <circle stroke-width=\"2\"\n  stroke-miterlimit=\"10\" stroke=\"#333333\" fill=\"none\" r=\"6\" cy=\"9.999\" cx=\"32\"\n  data-name=\"layer2\" stroke-linejoin=\"round\" stroke-linecap=\"round\"><\/circle>\n  <path d=\"M32 15.999v8.002\" stroke-width=\"2\" stroke-miterlimit=\"10\"\n  stroke=\"#333333\" fill=\"none\" data-name=\"layer2\" stroke-linejoin=\"round\"\n  stroke-linecap=\"round\"><\/path>\n  <path d=\"M4 60.001h56M17.258 46.23a16 16 0 1 1 29.484 0\" stroke-width=\"2\"\n  stroke-miterlimit=\"10\" stroke=\"#333333\" fill=\"none\" data-name=\"layer1\"\n  stroke-linejoin=\"round\" stroke-linecap=\"round\"><\/path>\n  <path stroke-width=\"2\" stroke-miterlimit=\"10\" stroke=\"#333333\"\n  fill=\"none\" d=\"M25 25.609A16.007 16.007 0 0 0 2 40a16.288 16.288 0 0 0 5.992 12.483C9.624 53.852 12 55.993 12 60m27-34.39a16 16 0 0 1 17 26.879c-1.666 1.321-4 3.129-4 7.511\"\n  data-name=\"layer1\" stroke-linejoin=\"round\" stroke-linecap=\"round\"><\/path>\n<\/svg><\/div><\/div><\/div><\/div><\/div>[\/vc_column][vc_column width=\u00bb3\/4&#8243;]<div class=\"wpb_content_element \"><style type=\"text\/css\">#ut_header_6a0e5f47525ba h2.section-title{ font-family: \"Poppins\";font-weight:300;font-style:normal; }#ut_header_6a0e5f47525ba h2.section-title{ font-size: 65px }<\/style><header id=\"ut_header_6a0e5f47525ba\" class=\"section-header  ut-no-title-linebreak-mobile ut-no-lead-linebreak-mobile pt-style-1 header-center header-tablet-center header-mobile-center element-with-custom-line-height\"><div class=\"element-with-custom-line-height\" ><h2 data-title=\"DISE\u00d1O DE LOGO\"  data-responsive-font=\"section_title\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;65&quot;}\" class=\"bklyn-divider-styles bklyn-divider-style-1 section-title \"><span>DISE\u00d1O DE LOGO<\/span><\/h2><\/div><div data-delay=\"0\" class=\"lead \"><p>Su logotipo es el emblema de su negocio, le permite destacarse de sus competidores, ayuda a sus prospectos y clientes a recordar su marca. Su logotipo tambi\u00e9n transmite sus valores, su universo &#8230; Da una primera imagen de su negocio a sus clientes y prospectos. Est\u00e1 presente en todos sus otros medios de comunicaci\u00f3n: sitio web, folletos, videos, firma &#8230; No podemos prescindir de \u00e9l, \u00a1es mucho mejor confiar su realizaci\u00f3n a un profesional!<\/p>\n<\/div><\/header><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section css=\u00bb.vc_custom_1587588363587{background-color: #191c20 !important;}\u00bb][vc_row][vc_column width=\u00bb3\/4&#8243;]<div class=\"wpb_content_element \"><style type=\"text\/css\">#ut_header_6a0e5f475359e h2.section-title{ font-family: \"Poppins\";font-weight:300;font-style:normal; }#ut_header_6a0e5f475359e h2.section-title{ font-size: 60px }<\/style><header id=\"ut_header_6a0e5f475359e\" class=\"section-header  ut-no-title-linebreak-mobile ut-no-lead-linebreak-mobile pt-style-1 header-center header-tablet-center header-mobile-center element-with-custom-line-height\"><div class=\"element-with-custom-line-height\" ><h2 data-title=\"IDENTIDAD VISUAL\"  data-responsive-font=\"section_title\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;60&quot;}\" class=\"bklyn-divider-styles bklyn-divider-style-1 section-title \"><span>IDENTIDAD VISUAL<\/span><\/h2><\/div><div data-delay=\"0\" class=\"lead \"><p>Su identidad visual incorpora los elementos clave de su marca: colores, fuentes, logotipo, etc. Esta es una gu\u00eda que detalla c\u00f3mo deben usarse estos elementos, para tener consistencia entre todos sus medios de comunicaci\u00f3n. Cuando desee crear un sitio web, un video o un medio de comunicaci\u00f3n, su socio necesitar\u00e1 su carta gr\u00e1fica. Ayuda a garantizar que la identidad de su marca, el mensaje que desea transmitir a trav\u00e9s de su logotipo y sus colores sean aut\u00e9nticos.<\/p>\n<\/div><\/header><\/div>[\/vc_column][vc_column width=\u00bb1\/4&#8243; css=\u00bb.vc_custom_1588351136362{margin-top: 35px !important;background-image: url(https:\/\/kai-production.com\/wp-content\/uploads\/2019\/10\/ut-dots.svg?id=5939) !important;}\u00bb]<div class=\"wpb_content_element\"><style type=\"text\/css\">#ut_bi_6a0e5f47540f7 .bklyn-big-icon-round.bklyn-big-icon .fa, #ut_bi_6a0e5f47540f7 .bklyn-big-icon-square.bklyn-big-icon .fa { line-height: 100px;}#ut_bi_6a0e5f47540f7 .bklyn-big-icon img {max-height: 100px;} #ut_bi_6a0e5f47540f7 .bklyn-big-icon { height: 200px;line-height: 200px;width: 200px;font-size: 100px;}#ut_bi_6a0e5f47540f7 .bklyn-big-icon svg {transform: scale(2);}<\/style><div id=\"ut_bi_6a0e5f47540f7\" class=\"bklyn-big-icon-wrap\"><div class=\"bklyn-big-icon-link \"><div class=\"bklyn-big-icon 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